A strategic rebranding inspired by two iconic letters. The letters C and D of Dior were our wonderful playground as we designed, in partnership with renowned art director and typographer Neville Brody, the now iconic symbol of the DIOR brand. 3 months of intense exploration to create this double-CD monogram that can be used creatively and indefinitely across the entire range of DIOR products.

Client: LVMH Group
Project: Dior CD monogram
scope of work: Typography
Credits photos: LVMH. Olivier Arnaud