The brief was to refresh the brand experience while keeping all of its glamour, prestige and appeal of the luxury spirit for which it is notorious for. We developed a brand structure and brand identity guideline to help Dom Perignon develop additional marketing projects, such as window displays, print advertisements and promotional material consistent with each of Dom Perignon’s product categories; Vintage, Rosé and Black Dom.

Client: LVMH
Project: Designing the Dom Perignon packaging
Specialism: Brand platform. Brand identity. Packaging
Credits: Photo Karl Lagerfeld