In 1999, Kenzo is about to launch a new feminine perfume. We’ve been asked to have a global approach, including the naming of the perfume, creating a new packaging identity based on the concept of Urban nature. We found the name, Flower By Kenzo. We designed the iconic poppy packaging and installed a transversal visual graphic identity for the all range. We art directed Kenzo Parfums during 9 years, from packaging, advertising and retail concept.

Client: LVMH
Project: Kenzo parfums
Bottle design: Serge Mansau
scope of work: Art direction. Logotype. Packaging. Advertising. Shop in shop